Chammi Kwon

Visual Designer and Illustrator based in the Bay Area, creating thoughtful brand experiences through marketing design, visual storytelling, and illustration.

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BRAND CAMPAIGN #1
COMPANY WELCOME KIT
BRAND CAMPAIGN #2
COMPANY E-BOOK
EVENT SWAG
SOCIAL CAMPAIGN
BRANDING
ICONOGRAPHY
BRAND CAMPAIGN
BOOK DESIGN
TYPOGRAPHY POSTERS

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ICONOGRAPHY
2019 @Segment

I participated in the iconography redesign project for Segment, with the goal of refreshing the visual system to better reflect the brand’s identity while maintaining clarity and simplicity. Working with the design team, I helped develop a set of sleek, minimal icons that aligned with Segment’s visual tone. My focus was on integrating brand color elements into geometric forms to add subtle personality without compromising usability.

Art Direction
Graphic Design