Unexpected Journey

[COURSE]
Integrated Communication

[YEAR]
Fall Semester 2017
MFA Graphic Design at AAU

[INSTRUCTOR]
Christopher Morlan

[CATEGORIES]
Communication Design, Package Design, Identity System

[OBJECTIVE]
A film festival project to celebrate the films of director Cameron Crowe. The objective was to create a complex set of deliverables in one concept. In addition, all items represent multiple messages with diverse formats.

[APPROACH]
The title was Unexpected Journey and the subtitle was twists and turns on the way to self-realization in the films of Cameron Crowe. The thread is that troubled and confused men find themselves on roads that hold challenging surprises and eye-opening adventures. Their travels contain many personal tests, but in the end, bring happy resolution to their fears and uncertainties. The overall tone of the festival is from the title, the thread, and five movies.