Fun Clean Up

Visual Thinking

Spring Semester 2017
MFA Graphic Design at AAU

Sandra Isla

Brand Identity, Print Design, Mobile Design

As thousands of new residents move into the city, urban parks and open spaces like Dolores Park are getting trashed. It has a big effect on the people who tend the 224 parks in SF. Through the Fun Clean Up brand, I suggest how to clean public places in fun ways.

The goal of this project was solving trash issues in the city through the brand Fun Clean Up. The most representative word for expressing the Fun Clean Up brand is “Fun”. It conveys a fun and energetic mood to get rid of the perception that it is tedious and annoying to throw away trash and clean public places. For this brand, I made a visual system and diverse deliverables such as a poster series, family events, and a mobile game application.